iPhone 4S Cake

iOS5 Icons - see below for the close ups

For the iPhone 4S launch - Friday 14th October 8am, I made a cake for my work mates at the O2 store in Leamington Spa.

I hand drew all the icons with various edible ink markers. I used the screen shot from the display stand (see below) which shows the new iOS5 icons. It took me about 3.5 hours to make the icons and in total took about 5 hours to make. As it was quite late in the night I had to make a "quick" chrome band with buttons, etc... and the background was black as it would have been too fiddly to try and copy/create the default iPhone background.

I asked Siri if it would like some cake, unfortunately it didn't understand the question and told me it could only search for business in the USA

Thanks to @O2  for tweeting my image on http://twitpic.com/700zis - currently has 1,692 views

Me at work (O2 Leamington Spa)

Cake on the iPhone Stand

I started work at 7am on the launch day and worked until about 6pm, with just the odd 2 min break here and there to grab a bite to eat as we were super busy as you can imagine.  We had a total of 97 iPhone 4S that day and the second guy in the queue was Seb he got there at 3am.  We didn't sell out until very late in the afternoon.

I'm very lucky that I work with an amazing bunch and had the most exciting and tiring day ever :)

Looking forward to the next iPhone launch whenever that may be

Edible iPhone Icons

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We've only just cut the cake today, as it was "too nice" to eat :)

Finally cut the cake  :)

Did I design a Smart Phone not a PDA?

I studied BSc Product Design at university and realised that I didn't design a PDA but a Smart Phone !
also I called it the Em Pad  :)



Project : New Product Design and Development

Brief : Generate a new product in one of the following fields:

A Leisure product.
A Home domestic product.
A Business product.
A DIY / Maintenance product.
Also the term used to describe this type of development is Blue Sky Design, because this type of product does not exist.

Personal Note

I found this product difficult at first, trying to think of product that doesn't exisit isn't easy! I decided to choose a business product but it can be used as a home product. As we were designing for the future it was slightly easier to design as there weren't many constraints. I searched the internet for insperation and I came across Philips Vision of the Future Web Page which I found amazing and very helpful. I decided to design a PDA for the future. It's voice activated but also has a small pen which can be used instead and for short note taking. It has a built in camera so it can br used for taking pictures or video conferencing. It comes with all the software you need for word processing, e-mailing, surfing the internet, etc... It's similar to PDAs on the market now but it's more sophisticated and has advanced materials, microchip, etc... A full size model was made for the project and I like the natural look so wanted a wood look finish.




Via Flickr:
Designed this on my degree course back in 1995-6
My old website is still on Wayback Machinewith my other University designs.